cognitive bias

Even the most socially aware of us are affected by cognitive bias. People can hold deeply ingrained views which have been influenced by their environment and life experiences. These unconscious biases are often incompatible with our conscious thoughts. The human brain’s innate need to categorize data leads to unintentional profiling, mirroring societal stereotypes around race, gender, physical attractiveness, sexuality, age, socio-economic status (and many other factors), and wiring them to our brain. Think of cognitive bias as an internal pervasive saboteur that challenges rational and considered thought.

If unchallenged, cognitive bias can lead to team homogeneity resulting in group think, interfering with your ability to make best decisions. A diverse workforce equals diversity in ideas. Including perspectives of different groups in decision making leads to greater innovation. It makes good business sense for the workforce to reflect the global and diverse communities in which we live. An organisation that reflects the market knows best how to serve the market. Many organisations are seeing the benefits of cognitive bias training and are using the strategies to gain a competitive edge in their respective fields.

Employing the latest in best-practice techniques from neuroscience and psychology, the trainers and consultants at Incognition will challenge your perspective and open your eyes to your own personal biases. As experts in this space, the trainers and consultants use evidence-based techniques to take you on a journey of self-awareness; not only teaching you to recognize your own cognitive biases but also strategies in how to overcome them.



Benefits of Cognitive Bias training with Incognition include:

  • the ability to challenge your perspective leading to new and innovative thinking;
  • a more inclusive and diverse workforce and improved organisatoinal culture;
  • improved team performance, collaboration, and staff engagement;
  • better customer service and client relations;
  • improved productivity due to cultural and behavioural organisational shift;
  • less workplace discrimination, sexual harassment and bullying;
  • skills to attract and retain a more diverse workforce minimizing workforce homogeneity;
  • minimize vicarious liability risks;
  • insight.
Personal mentoring, group  training and consultation services available.